The Honda Pilot is a spacious vehicle which means it's for a big family with children. It has many windows so that passengers may travel long or short distances and still be comfortable in it. The car looks sturdy and it can be assumed that it may last a long time and not break down or get severely damaged if it was in an accident. There are doors on both sides so that the family may get into the car without any hassle and decrease time on waiting and increase the amount of travel time that they have.
The lights in the front are made to illuminate any dark path that may be ahead so that anything that is unknown can be seen and detected. The front of the car is made to withstand any incoming impact that may hit it unexpectedly. All four of the tires are made to travel and handle any kind of terrain or anything on the path. The side view mirror is used to see anything that is behind the car so that nothing can damage the back of the car or harm anyone who is inside. The top of the car is made to keep the harmful UV rays of the sun off of the family who would be traveling inside of the car. It has many seats inside so that the family may be seated comfortably inside and not be mashed together uncomfortably. This car is made for a big family who wants to travel safely and comfortably for long distances without dealing with many inconveniences.
-The car is in the middle of the big white space so that you can notice that it is your own personal space that you can call home. The top line "YourSpace" has no space in the middle of it because inside of the car you should feel at home with nothing coming between this sense of security that you feel inside of the car. I feel that the car was made with no background so that you may move it around wherever you like and create your own home for it. Inside of the car, one should feel as if they are in their home away from home because it is their own personal space that they can customize and make their own to suit their personality. I feel that in this car, you should feel as if you can make no mistakes in buying it because it looks as if it is made to last and be there for you no matter where you decide to keep it at in your space.
J: I think we missed the point of the heuristic exercise here.... Look at the ad again and let's try to think about how and what it means: what are the details you most notice? How do those details make an argument about the car? Let's say the car's size is one. OK. What are other details? How does the ad coordinate them in making an argument about the car?
ReplyDelete